Wanting to help people sell more


Last year I built a new sales tool to help sales people SELL MORE.

I had worked in sales and seen sales people and partners struggle to cope with complex and technical product portfolios.

So I built Sales Pitch Pro, a tool enabling sales people to have relevant customer conversations, understand customers pains, & turn those into product solutions that an AI helps them position, all without needing specialist support. It helps sales people in many ways and I’m going to describe some of these in a mini-series of posts.

I knew that it was key to enable sales people to have the most relevant conversations with the customer as possible. So we developed a way of guiding the sales person through the conversation, for example identifying ways to kick start a conversation that is specific to a customer or presenting industry specific data / trends that are relevant and can be leveraged in the meeting. Sales Pitch Pro accomplishes all this in a way that is easy and unobtrusive, making it ideal to be used in customer facing sales meetings and enabling an entire sales organisation to have high quality, relevant conversations in an ongoing manner.

It’s often said that salespeople need to do more listening when in conversation with a customer. So how do you help salespeople LISTEN BETTER? A

And it’s true… as well as being able to talk to the customer it’s important that a salesperson knows how to listen. But listening alone isn’t enough.
Listening with enough understanding of what the customer is telling you is critical. If you listen without understanding you might as well not be in the room at all.

So I made sure that Sales Pitch Pro was able to help the salesperson listen to the customer. It uses knowledge of the market segment of the customer and the people you are meeting to understand the context of the meeting, and then uses that to suggest typical pain points that the customer may have. By making these available before the meeting starts, the salesperson can build themselves an understanding of the typical problems the customer they are meeting may have and then be able to listen for those problems or indications of those problems in the customer discussion.

It’s a remarkably easy and unobtrusive to way to help people understand enough of what they are being told without requiring someone else to be in the room to provide product expertise.


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